Available for Work
About Me:
A marketer with a sales background.
I'm an analytical and creative professional with over 8 years of experience in product GTM strategy, demand generation, content strategy & creation, copywriting, positioning, competitive analysis, account-based marketing, web design, product launches, and more.
About Me:
A marketer with a sales background.
I'm an analytical and creative professional with over 8 years of experience in product GTM strategy, demand generation, content strategy & creation, copywriting, positioning, competitive analysis, account-based marketing, web design, product launches, and more.
Experience
Product Marketing Strategist
OpTonal
Nov. 2023 - Present
Contracted as a product marketing strategist at a seed-funded B2B SaaS startup selling an AI sales workflow solution.
Run win-loss interviews and competitive analysis research to understand current customer problems, key value propositions, positioning opportunities, and product gaps to refine their go-to-market plan.
Refine messaging and expand their entire website. Clarify & sharpen broad, ambiguous website copy to focus on ideal persona problems and compelling value propositions surfaced from interviews, competitive analysis, and insight from the internal team.
Collaborate cross-functionally with founders, product, sales, and customer success to launch new features, email campaigns, blog posts, landing pages, case studies, sales collateral, product demos, PPC ads, and more.
Senior Marketing Manager
Pickle AI
Nov. 2023 - Present
Contracted as a product marketing strategist at a seed-funded B2B SaaS startup selling an AI sales workflow solution.
Run win-loss interviews and competitive analysis research to understand current customer problems, key value propositions, positioning opportunities, and product gaps to refine their go-to-market plan.
Refine messaging and expand their entire website. Clarify & sharpen broad, ambiguous website copy to focus on ideal persona problems and compelling value propositions surfaced from interviews, competitive analysis, and insight from the internal team.
Collaborate cross-functionally with founders, product, sales, and customer success to launch new features, email campaigns, blog posts, landing pages, case studies, sales collateral, product demos, PPC ads, and more.
Product Marketing Strategist
OpTonal
Nov. 2023 - Present
Contracted as a product marketing strategist at a seed-funded B2B SaaS startup selling an AI sales workflow solution.
Run win-loss interviews and competitive analysis research to understand current customer problems, key value propositions, positioning opportunities, and product gaps to refine their go-to-market plan.
Refine messaging and expand their entire website. Clarify & sharpen broad, ambiguous website copy to focus on ideal persona problems and compelling value propositions surfaced from interviews, competitive analysis, and insight from the internal team.
Collaborate cross-functionally with founders, product, sales, and customer success to launch new features, email campaigns, blog posts, landing pages, case studies, sales collateral, product demos, PPC ads, and more.
Senior Marketing Manager, Product & Content
Pickle AI
Dec. 2022 - Nov. 2023
Employee #1 at a B2B SaaS startup with an AI-powered conversation intelligence solution. Helped build & pitch the deck used to raise $2.4M from Peak Capital, Tamarak, Panoramic, and others. Contributed to the accepted application into Y Combinator, the famed startup accelerator, for their Winter ‘21 batch.
Launched our single-user product offering. Collaborated with product, engineering, and sales to define the PLG go-to-market plan and create positioning, messaging, pricing, and demand generation campaigns. This led to a 331% total user growth increase YoY.
Identified and gained market share in untapped customer segments by conducting in-depth market research, competitive analysis, and persona development. The go-to-market plan for these new segments resulted in 62% of our total annual recurring revenue.
Owned sales enablement by equipping the revenue team with content, collateral, and training positioned to meet buyer needs at every stage of their journey. Directly resulting in the onboarding of 120+ new customers and a significant increase in recurring revenue.
Improved user experience and the product roadmap by nurturing relationships with key customers and analyzing their feedback. Resulting in 293% in net dollar retention, attributed to customer experience and account expansion efforts.
Senior Marketing Manager
Pickle AI
Dec. 2022 - Nov. 2023
Employee #1 at a B2B SaaS startup with an AI-powered conversation intelligence solution. Helped build & pitch the deck used to raise $2.4M from Peak Capital, Tamarak, Panoramic, and others. Contributed to the accepted application into Y Combinator, the famed startup accelerator, for their Winter ‘21 batch.
Launched our single-user product offering. Collaborated with product, engineering, and sales to define the PLG go-to-market plan and create positioning, messaging, pricing, and demand generation campaigns. This led to a 331% total user growth increase YoY.
Identified and gained market share in untapped customer segments by conducting in-depth market research, competitive analysis, and persona development. The go-to-market plan for these new segments resulted in 62% of our total annual recurring revenue.
Owned sales enablement by equipping the revenue team with content, collateral, and training positioned to meet buyer needs at every stage of their journey. Directly resulting in the onboarding of 120+ new customers and a significant increase in recurring revenue.
Improved user experience and the product roadmap by nurturing relationships with key customers and analyzing their feedback. Resulting in 293% in net dollar retention, attributed to customer experience and account expansion efforts.
Senior Marketing Manager, Product & Content
Pickle AI
Dec. 2022 - Nov. 2023
Employee #1 at a B2B SaaS startup with an AI-powered conversation intelligence solution. Helped build & pitch the deck used to raise $2.4M from Peak Capital, Tamarak, Panoramic, and others. Contributed to the accepted application into Y Combinator, the famed startup accelerator, for their Winter ‘21 batch.
Launched our single-user product offering. Collaborated with product, engineering, and sales to define the PLG go-to-market plan and create positioning, messaging, pricing, and demand generation campaigns. This led to a 331% total user growth increase YoY.
Identified and gained market share in untapped customer segments by conducting in-depth market research, competitive analysis, and persona development. The go-to-market plan for these new segments resulted in 62% of our total annual recurring revenue.
Owned sales enablement by equipping the revenue team with content, collateral, and training positioned to meet buyer needs at every stage of their journey. Directly resulting in the onboarding of 120+ new customers and a significant increase in recurring revenue.
Improved user experience and the product roadmap by nurturing relationships with key customers and analyzing their feedback. Resulting in 293% in net dollar retention, attributed to customer experience and account expansion efforts.
Marketing Manager, Product & Content
Pickle AI
January 2022 - Decemebr 2022
Led the project to update our entire website. Ensuring our storytelling resonated with ideal personas. Expanding the site to emphasize our evolving messaging, positioning, products, and case studies. This resulted in a 118.19% organic traffic increase and a 41.22% increase in the lead conversion rate YoY.
Created and executed our content pillar strategy by publishing recurring podcast episodes and blogs tightly connected with our persona’s pain and desires at each buyer journey stage. Boosting our targeted referral channel traffic by 274.42% YoY.
Grew our owned and rented distribution channels by creating a unique point-of-view, brand, voice, and tone on the company's LinkedIn and our team’s personal accounts. Funneling audiences to our newsletter and website. LinkedIn accounted for 20% of our monthly traffic and increased newsletter subscribers by 978.27% YoY.
Tightened messaging and conversion performance by running time-bound experiments and A/B tests across landing pages, email campaigns, paid search, and enablement assets. This led to a promotion within 12 months due to performance and impact.
Marketing Manager, Product & Content
Pickle AI
January 2022 - Decemebr 2022
Led the project to update our entire website. Ensuring our storytelling resonated with ideal personas. Expanding the site to emphasize our evolving messaging, positioning, products, and case studies. This resulted in a 118.19% organic traffic increase and a 41.22% increase in the lead conversion rate YoY.
Created and executed our content pillar strategy by publishing recurring podcast episodes and blogs tightly connected with our persona’s pain and desires at each buyer journey stage. Boosting our targeted referral channel traffic by 274.42% YoY.
Grew our owned and rented distribution channels by creating a unique point-of-view, brand, voice, and tone on the company's LinkedIn and our team’s personal accounts. Funneling audiences to our newsletter and website. LinkedIn accounted for 20% of our monthly traffic and increased newsletter subscribers by 978.27% YoY.
Tightened messaging and conversion performance by running time-bound experiments and A/B tests across landing pages, email campaigns, paid search, and enablement assets. This led to a promotion within 12 months due to performance and impact.
Founding Account Executive & Content Marketing Specialist
Pickle AI
March 2020 - January 2022
Hired as employee #1 and the sole full-cycle seller. Prospecting and closing our first customers, scaling revenue from $0 to $400k ARR, and helping build our first go-to-market playbook. Playing a critical role in being accepted into the Y Combinator startup accelerator and securing $2.4M in seed funding.
Moonlighted as our first content marketer. Wrote and distributed targeted keyword blogs based on persona research and SEO best practices. Led to Page 1 search results for 300+ keywords and increased inbound demo bookings from 0 to 32/month on average.
Founding Account Executive & Content Marketing Specialist
Pickle AI
March 2020 - January 2022
Hired as employee #1 and the sole full-cycle seller. Prospecting and closing our first customers, scaling revenue from $0 to $400k ARR, and helping build our first go-to-market playbook. Playing a critical role in being accepted into the Y Combinator startup accelerator and securing $2.4M in seed funding.
Moonlighted as our first content marketer. Wrote and distributed targeted keyword blogs based on persona research and SEO best practices. Led to Page 1 search results for 300+ keywords and increased inbound demo bookings from 0 to 32/month on average.
Outside Sales Representative
UnitFirst Corporation
July 2019 - March 2020
A B2B full-cycle outside sales role focused on closing SMB, mid-market, and enterprise prospects within a dedicated territory.
Managed a territory containing 2000+ SMB, mid-market, and enterprise accounts. Running a full sales cycle and new customer onboarding. Resulting in 112% revenue quota attainment through tenure, amounted to $374k in total annual recurring revenue.
Outside Sales Representative
UnitFirst Corporation
July 2019 - March 2020
A B2B full-cycle outside sales role focused on closing SMB, mid-market, and enterprise prospects within a dedicated territory.
Managed a territory containing 2000+ SMB, mid-market, and enterprise accounts. Running a full sales cycle and new customer onboarding. Resulting in 112% revenue quota attainment through tenure, amounted to $374k in total annual recurring revenue.
Director of Growth
Theta Chi International Headquarters
June 2015 - July 2019
Managed membership growth initiatives and territory expansion of a large non-profit student organization across North America.
Led expansion teams of 10+ consultants in planning and executing year-long projects to establish new franchises at target universities. Established 26 new franchise locations in 22 different states; totaling $629k in new revenue across my tenure.
Trained existing franchises nationwide on branding, demand generation, customer experience, and retention best practices. This led to adding 11,546 total new members and $3.5M in new revenue.
Director of Growth
Theta Chi International Headquarters
June 2015 - July 2019
Managed membership growth initiatives and territory expansion of a large non-profit student organization across North America.
Led expansion teams of 10+ consultants in planning and executing year-long projects to establish new franchises at target universities. Established 26 new franchise locations in 22 different states; totaling $629k in new revenue across my tenure.
Trained existing franchises nationwide on branding, demand generation, customer experience, and retention best practices. This led to adding 11,546 total new members and $3.5M in new revenue.
Education
I graduated with dual degrees at The University of Kentucky in 2015. A Bachelor of Business Administration degree in Marketing and a Bachelor of Arts degree in Political Science.
I earned dual Bachelor's degrees in Marketing and Political Science from the University of Kentucky. Graduated in May 2015. My education provided a solid foundation for my career in marketing and sales.
Stack
My marketing tech stack includes: Google Analytics, Ahrefs, HubSpot, Salesforce, Zapier, Canva, Webflow, Mailchimp, ChatGPT, and more. I'm also well-versed in responsive web design.
© Copyright 2023. All rights Reserved.
Made by Taylor Dahlem
© Copyright 2023. All rights Reserved.
Made by Taylor Dahlem
© Copyright 2023. All rights Reserved.
Made by Taylor Dahlem