Available for Work
About Me:
A marketer with a sales background.
I'm an analytical and creative professional with over 8 years of experience in product GTM strategy & launches, messaging, positioning, content creation, sales enablement, copywriting, competitive analysis, storytelling, web design, and more.
About Me:
A marketer with a sales background.
I'm an analytical and creative professional with over 8 years of experience in product GTM strategy & launches, messaging, positioning, content creation, sales enablement, copywriting, competitive analysis, storytelling, web design, and more.
Experience
Senior Product Marketing Specialist
Paradigm
Jan. 2024 - Present
Drive market positioning, persona messaging, sales enablement, and GTM execution across four leading end-to-end law practice management platforms, PracticePanther, MerusCase, Lollylaw, and Bill4Time, fueling revenue growth and retention across diverse B2B customer segments.
Created the first ideal customer profiles, buyer personas & messaging frameworks. Partnering with Sales and Marketing to embed them into GTM strategies and training, increasing message consistency across all channels and reducing new hire onboarding time, ensuring reps reach productivity milestones faster.
Built an evergreen, feature-focused content strategy that transformed core functionality messaging into clear, connected sales enablement assets tailored by persona and buying funnel stage (blogs, webinars, ads, case studies, one-pagers, decks, landing pages), shortening the average sales cycle.
Planned & executed multiple tier 1-3 GTM launches for new and enhanced products, partnering with Product, Sales, Customer Success, and the broader Marketing team to align on roadmap, objectives, messaging, and distribution, driving measurable lifts in demo conversions, close rates, and customer retention.
Senior Prodct Marketing Specialist
Paradigm
Jan. 2024 - Present
Drive market positioning, persona messaging, sales enablement, and GTM execution across four leading end-to-end law practice management platforms, PracticePanther, MerusCase, Lollylaw, and Bill4Time, fueling revenue growth and retention across diverse B2B customer segments.
Created the first ideal customer profiles, buyer personas & messaging frameworks. Partnering with Sales and Marketing to embed them into GTM strategies and training, increasing message consistency across all channels and reducing new hire onboarding time, ensuring reps reach productivity milestones faster.
Built an evergreen, feature-focused content strategy that transformed core functionality messaging into clear, connected sales enablement assets tailored by persona and buying funnel stage (blogs, webinars, ads, case studies, one-pagers, decks, landing pages), shortening the average sales cycle.
Planned & executed multiple tier 1-3 GTM launches for new and enhanced products, partnering with Product, Sales, Customer Success, and the broader Marketing team to align on roadmap, objectives, messaging, and distribution, driving measurable lifts in demo conversions, close rates, and customer retention.
Senior Product Marketing Specialist
Paradigm
Jan. 2024 - Present
Drive market positioning, persona messaging, sales enablement, and GTM execution across four leading end-to-end law practice management platforms, PracticePanther, MerusCase, Lollylaw, and Bill4Time, fueling revenue growth and retention across diverse B2B customer segments.
Created the first ideal customer profiles, buyer personas & messaging frameworks. Partnering with Sales and Marketing to embed them into GTM strategies and training, increasing message consistency across all channels and reducing new hire onboarding time, ensuring reps reach productivity milestones faster.
Built an evergreen, feature-focused content strategy that transformed core functionality messaging into clear, connected sales enablement assets tailored by persona and buying funnel stage (blogs, webinars, ads, case studies, one-pagers, decks, landing pages), shortening the average sales cycle.
Planned & executed multiple tier 1-3 GTM launches for new and enhanced products, partnering with Product, Sales, Customer Success, and the broader Marketing team to align on roadmap, objectives, messaging, and distribution, driving measurable lifts in demo conversions, close rates, and customer retention.
Senior Marketing Manager, Product & Content
Pickle AI
Dec. 2022 - Jan. 2024
Employee #1 at a B2B SaaS startup with an AI-powered conversation intelligence solution. Helped build & pitch the deck used to raise $2.4M from Peak Capital, Tamarak, Panoramic, and others. Contributed to the accepted application into Y Combinator, the famed startup accelerator, for their Winter ‘21 batch.
Launched our single-user product offering. Collaborated with product, engineering, and sales to define the PLG go-to-market plan and create positioning, messaging, pricing, and demand generation campaigns. This led to a 331% total user growth increase YoY.
Identified and gained market share in untapped customer segments by conducting in-depth market research, competitive analysis, and persona development. The go-to-market plan for these new segments resulted in 62% of our total annual recurring revenue.
Owned sales enablement by equipping the revenue team with content, collateral, and training positioned to meet buyer needs at every stage of their journey. Directly resulting in the onboarding of 120+ new customers and a significant increase in recurring revenue.
Improved user experience and the product roadmap by nurturing relationships with key customers and analyzing their feedback. Resulting in 293% in net dollar retention, attributed to customer experience and account expansion efforts.
Senior Marketing Manager
Pickle AI
Dec. 2022 - Jan. 2024
Employee #1 at a B2B SaaS startup with an AI-powered conversation intelligence solution. Helped build & pitch the deck used to raise $2.4M from Peak Capital, Tamarak, Panoramic, and others. Contributed to the accepted application into Y Combinator, the famed startup accelerator, for their Winter ‘21 batch.
Launched our single-user product offering. Collaborated with product, engineering, and sales to define the PLG go-to-market plan and create positioning, messaging, pricing, and demand generation campaigns. This led to a 331% total user growth increase YoY.
Identified and gained market share in untapped customer segments by conducting in-depth market research, competitive analysis, and persona development. The go-to-market plan for these new segments resulted in 62% of our total annual recurring revenue.
Owned sales enablement by equipping the revenue team with content, collateral, and training positioned to meet buyer needs at every stage of their journey. Directly resulting in the onboarding of 120+ new customers and a significant increase in recurring revenue.
Improved user experience and the product roadmap by nurturing relationships with key customers and analyzing their feedback. Resulting in 293% in net dollar retention, attributed to customer experience and account expansion efforts.
Senior Marketing Manager, Product & Content
Pickle AI
Dec. 2022 - Jan. 2024
Employee #1 at a B2B SaaS startup with an AI-powered conversation intelligence solution. Helped build & pitch the deck used to raise $2.4M from Peak Capital, Tamarak, Panoramic, and others. Contributed to the accepted application into Y Combinator, the famed startup accelerator, for their Winter ‘21 batch.
Launched our single-user product offering. Collaborated with product, engineering, and sales to define the PLG go-to-market plan and create positioning, messaging, pricing, and demand generation campaigns. This led to a 331% total user growth increase YoY.
Identified and gained market share in untapped customer segments by conducting in-depth market research, competitive analysis, and persona development. The go-to-market plan for these new segments resulted in 62% of our total annual recurring revenue.
Owned sales enablement by equipping the revenue team with content, collateral, and training positioned to meet buyer needs at every stage of their journey. Directly resulting in the onboarding of 120+ new customers and a significant increase in recurring revenue.
Improved user experience and the product roadmap by nurturing relationships with key customers and analyzing their feedback. Resulting in 293% in net dollar retention, attributed to customer experience and account expansion efforts.
Marketing Manager, Product & Content
Pickle AI
January 2022 - Decemebr 2022
Led the project to update our entire website. Ensuring our storytelling resonated with ideal personas. Expanding the site to emphasize our evolving messaging, positioning, products, and case studies. This resulted in a 118.19% organic traffic increase and a 41.22% increase in the lead conversion rate YoY.
Created and executed our content pillar strategy by publishing recurring podcast episodes and blogs tightly connected with our persona’s pain and desires at each buyer journey stage. Boosting our targeted referral channel traffic by 274.42% YoY.
Grew our owned and rented distribution channels by creating a unique point-of-view, brand, voice, and tone on the company's LinkedIn and our team’s personal accounts. Funneling audiences to our newsletter and website. LinkedIn accounted for 20% of our monthly traffic and increased newsletter subscribers by 978.27% YoY.
Tightened messaging and conversion performance by running time-bound experiments and A/B tests across landing pages, email campaigns, paid search, and enablement assets. This led to a promotion within 12 months due to performance and impact.
Marketing Manager, Product & Content
Pickle AI
January 2022 - Decemebr 2022
Led the project to update our entire website. Ensuring our storytelling resonated with ideal personas. Expanding the site to emphasize our evolving messaging, positioning, products, and case studies. This resulted in a 118.19% organic traffic increase and a 41.22% increase in the lead conversion rate YoY.
Created and executed our content pillar strategy by publishing recurring podcast episodes and blogs tightly connected with our persona’s pain and desires at each buyer journey stage. Boosting our targeted referral channel traffic by 274.42% YoY.
Grew our owned and rented distribution channels by creating a unique point-of-view, brand, voice, and tone on the company's LinkedIn and our team’s personal accounts. Funneling audiences to our newsletter and website. LinkedIn accounted for 20% of our monthly traffic and increased newsletter subscribers by 978.27% YoY.
Tightened messaging and conversion performance by running time-bound experiments and A/B tests across landing pages, email campaigns, paid search, and enablement assets. This led to a promotion within 12 months due to performance and impact.
Founding Account Executive & Content Marketing Specialist
Pickle AI
March 2020 - January 2022
Hired as employee #1 and the sole full-cycle seller. Prospecting and closing our first customers, scaling revenue from $0 to $400k ARR, and helping build our first go-to-market playbook. Playing a critical role in being accepted into the Y Combinator startup accelerator and securing $2.4M in seed funding.
Moonlighted as our first content marketer. Wrote and distributed targeted keyword blogs based on persona research and SEO best practices. Led to Page 1 search results for 300+ keywords and increased inbound demo bookings from 0 to 32/month on average.
Founding Account Executive & Content Marketing Specialist
Pickle AI
March 2020 - January 2022
Hired as employee #1 and the sole full-cycle seller. Prospecting and closing our first customers, scaling revenue from $0 to $400k ARR, and helping build our first go-to-market playbook. Playing a critical role in being accepted into the Y Combinator startup accelerator and securing $2.4M in seed funding.
Moonlighted as our first content marketer. Wrote and distributed targeted keyword blogs based on persona research and SEO best practices. Led to Page 1 search results for 300+ keywords and increased inbound demo bookings from 0 to 32/month on average.
Outside Sales Representative
UnitFirst Corporation
July 2019 - March 2020
A B2B full-cycle outside sales role focused on closing SMB, mid-market, and enterprise prospects within a dedicated territory.
Managed a territory containing 2000+ SMB, mid-market, and enterprise accounts. Running a full sales cycle, from initial prospecting to close and new customer onboarding. Resulting in 112% revenue quota attainment.
Outside Sales Representative
UnitFirst Corporation
July 2019 - March 2020
A B2B full-cycle outside sales role focused on closing SMB, mid-market, and enterprise prospects within a dedicated territory.
Managed a territory containing 2000+ SMB, mid-market, and enterprise accounts. Running a full sales cycle, from initial prospecting to close and new customer onboarding. Resulting in 112% revenue quota attainment.
Director of Growth
Theta Chi International Headquarters
June 2015 - July 2019
Managed membership growth initiatives and territory expansion of a large non-profit student organization across North America.
Led expansion team of 10+ consultants in planning and executing multi-year projects to establish new franchises at target universities. Established 26 new franchise locations; totaling over $750k in new revenue.
Trained existing franchises nationwide on recruitment, branding, demand generation, customer experience, and retention best practices. This led to adding 11,546 total new members and $3.5M in new revenue.
Director of Growth
Theta Chi International Headquarters
June 2015 - July 2019
Managed membership growth initiatives and territory expansion of a large non-profit student organization across North America.
Led expansion team of 10+ consultants in planning and executing multi-year projects to establish new franchises at target universities. Established 26 new franchise locations; totaling over $750k in new revenue.
Trained existing franchises nationwide on recruitment, branding, demand generation, customer experience, and retention best practices. This led to adding 11,546 total new members and $3.5M in new revenue.
Education
I graduated with dual degrees at The University of Kentucky in 2015. A Bachelor of Business Administration degree in Marketing and a Bachelor of Arts degree in Political Science.
I earned dual Bachelor's degrees in Marketing and Political Science from the University of Kentucky. Graduated in May 2015. My education provided a solid foundation for my career in marketing and sales.
Stack
My marketing tech stack includes: Google Analytics, Ahrefs, HubSpot, Salesforce, Zapier, Canva, Webflow, Mailchimp, ChatGPT, and more. I'm also well-versed in responsive web design.
© Copyright 2023. All rights Reserved.
Made by Taylor Dahlem
© Copyright 2023. All rights Reserved.
Made by Taylor Dahlem
© Copyright 2023. All rights Reserved.
Made by Taylor Dahlem